The Purpose Of It – Fashion Film LMFW

THE provisional schedule for London Fashion Week Men’s (LFWM) 2017 has been announced with Roland Mouret returning to showcase his new collection and set to include additions such as Ports 1961 and Chinese designer Haizhen Wang. This year’s LFWM Fashion Film allows upcoming designers from across the UK to visually put on display one of their collections.


The recipients for February’s Fashion Film exhibition in association with River Island will give each designer the opportunity to display their collections on a visual platform at LFWM 2017. Among those supported by the project are Agi and Sam x The Woodmark Company, who will present their film which has been funded by the British Fashion Council (BFC). Other brands set to showcase their work include jewellery designer Alan Crocetti who will take up the guest slot and fashion brand Tourne de Transmission.

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